Each day, mentholatum.com generates 3,500 pageviews from 700 visitors. The website receives an average of 21,700 visits and 108,500 pageviews per month. It is given a rating of D, due to its low performance.
| Per day | Per week | Per month | Per year |
| Visitors | 700 | 4,900 | 21,700 | 255,500 |
| Pageviews | 3,500 | 24,500 | 108,500 | 1,277,500 |
Mentholatum.com has a Google Pagerank of 3 out of 10 and an Alexa Rank of 1,094,707. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.
The domain name was created 29 years ago (year: 1996, month: 12, day: 19) and has a length of 11 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).
It is given a rating of D, due to its low performance.
Mentholatum.com earns $2 USD a day in advertising revenue. Income from CPC banner ads is $730 USD per year. Yearly income from CPM banner ads is $128 USD. If the website was up for sale, it could be sold for $1,134 USD. It is given a rating of E, due to its very low performance.
| Per day | Per week | Per month | Per year |
| CPC | 2 | 14 | 62 | 730 |
| CPM | 0 | 2 | 11 | 128 |
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