Each day, direct.gov.uk generates 1,432,870 pageviews from 286,574 visitors. The website receives an average of 8,883,794 visits and 44,418,970 pageviews per month. It is given a rating of B, due to its high performance.

Direct.gov.uk has a Google Pagerank of 8 out of 10 and an Alexa Rank of 3,083. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.

The domain name was created 28 years ago (year: 1996, month: 08, day: 00) and has a length of 6 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).

It is given a rating of B, due to its high performance.

Direct.gov.uk earns $860 USD a day in advertising revenue. Income from CPC banner ads is $313,900 USD per year. Yearly income from CPM banner ads is $52,300 USD. If the website was up for sale, it could be sold for $9,413,968 USD. It is given a rating of C, due to its good performance.

Direct.gov.uk resolves to the IP address 216.146.46.11, which is located in MANCHESTER, United States. The amount of bandwidth used by Direct is 120.102 GB per day. Thus, we estimates that direct.gov.uk uses a total of 4 server(s), with a cost of $1,400 USD per month.