Each day, diary.ru generates 772,425 pageviews from 154,485 visitors. The website receives an average of 4,789,035 visits and 23,945,175 pageviews per month. It is given a rating of B, due to its high performance.
| Per day | Per week | Per month | Per year |
| Visitors | 154,485 | 1,081,395 | 4,789,035 | 56,387,025 |
| Pageviews | 772,425 | 5,406,975 | 23,945,175 | 281,935,125 |
Diary.ru has a Google Pagerank of 6 out of 10 and an Alexa Rank of 6,761. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.
The domain name was created 23 years ago (year: 2002, month: 09, day: 11) and has a length of 5 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).
It is given a rating of C, due to its good performance.
Diary.ru earns $463 USD a day in advertising revenue. Income from CPC banner ads is $168,995 USD per year. Yearly income from CPM banner ads is $28,194 USD. If the website was up for sale, it could be sold for $1,268,704 USD. It is given a rating of C, due to its good performance.
| Per day | Per week | Per month | Per year |
| CPC | 463 | 3,241 | 14,353 | 168,995 |
| CPM | 77 | 541 | 2,395 | 28,194 |
Domains on same IP (104.24.118.210)