Each day, bankrates.com generates 52,960 pageviews from 10,592 visitors. The website receives an average of 328,352 visits and 1,641,760 pageviews per month. It is given a rating of C, due to its good performance.

Bankrates.com has a Google Pagerank of 5 out of 10 and an Alexa Rank of 71,038. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.

The domain name was created 28 years ago (year: 1995, month: 05, day: 25) and has a length of 9 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).

It is given a rating of C, due to its good performance.

Bankrates.com earns $32 USD a day in advertising revenue. Income from CPC banner ads is $11,680 USD per year. Yearly income from CPM banner ads is $1,933 USD. If the website was up for sale, it could be sold for $69,589 USD. It is given a rating of D, due to its low performance.

Bankrates.com resolves to the IP address 70.42.23.124, which is located in San Mateo, United States. The amount of bandwidth used by Bankrates is 4.439 GB per day. Thus, we estimates that bankrates.com uses a total of 1 server(s), with a cost of $40 USD per month.