Basic information

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Description	Humana explores sale that would shake up health insurance industryhealth insurer humana, louisville, ky., is reportedly working with an investment bank to explore a sale.the wall street journal reported friday that humana hired goldman sachs group to see if any willing buyers would take over the company. aetna and cigna corp. are among the interested parties, the wall street journal said. humana did not immediately respond to modern healthcare's request for comment. goldman sachs declined to comment. humana chief financial officer brian kane worked at goldman sachs for 17 years before joining the insurer last summer. while at goldman, kane advised large transactions among managed-care companies. humana is one of the largest medicare advantage insurers in the country with more than 3 million covered seniors. the company has also been a rumored takeover target for more than a year. vishnu lekraj, a research analyst at morningstar, said rumors of a humana sale heated up during the last quarter. it's not a shock, lekraj said in an interview friday. it makes sense someone would buy them. however, a potential buyer will be taking on several risks. humana was the only publicly traded insurer in the first quarter to witness higher medical costs and more inpatient admissions. humana is also the target of a federal probe over its medicare risk-adjustment practices. the u.s. justice department is looking into whether humana overstated the risk scores of its medicare members. acquiring humana would require a significant amount of money. humana's earnings before interest, taxes, depreciation and amortization, or ebitda, are about $2.7 billion. using the latest industry multiples of ebitda, a buyer would likely pay anywhere from $35 billion to $45 billion for humana. i think whoever buys (humana) is going to be paying a hefty premium, lekraj said. aetna and cigna have both stated they want to increase their medicare membership. jeffrey loo, an equity analyst at s&p capital iq, said he would include anthem in the mix of suitors as well. financial analysts agree unitedhealth group probably would not be an interested buyer because it already has a large medicare advantage base and is preoccupied with its $12.8 billion acquisition of catamaran corp. health insurance stocks are up about 19% this year and have soared since the affordable care act went into effect in march 2010. equity, therefore, could be a major part of a deal. that gives a potential acquirer some flexibility on how to fund a transaction, loo said. they could use the stock as opposed to financing a deal with debt or cash.
Analytics ID	/
Adsense ID	/
Ip address	103.1.210.39

Traffic

Each day, newsen.org generates 17,675 pageviews from 3,535 visitors. The website receives an average of 109,585 visits and 547,925 pageviews per month. It is given a rating of D, due to its low performance.

	Per day	Per week	Per month	Per year
Visitors	3,535	24,745	109,585	1,290,275
Pageviews	17,675	123,725	547,925	6,451,375

SEO potential

Newsen.org has a Google Pagerank of 0 out of 10 and an Alexa Rank of 173,383. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.

The domain name was created 2025 years ago (year: 0000, month: 00, day: 00) and has a length of 6 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).

It is given a rating of D, due to its low performance.

Pagerank	0/10
Alexa	#173,383
Age	2024 years, 5 months and 29 days
Index	View pages indexed in : [Google] [Yahoo] [Bing]

Earnings

Newsen.org earns $11 USD a day in advertising revenue. Income from CPC banner ads is $4,015 USD per year. Yearly income from CPM banner ads is $645 USD. If the website was up for sale, it could be sold for $3,871 USD. It is given a rating of D, due to its low performance.

	Per day	Per week	Per month	Per year
CPC	11	77	341	4,015
CPM	2	12	55	645

Server information

Newsen.org resolves to the IP address 103.1.210.39, which is located in , . The amount of bandwidth used by Newsen is 1.482 GB per day. Thus, we estimates that newsen.org uses a total of 1 server(s), with a cost of $40 USD per month.

Hosting Analysis

Amount of Servers	1
Servers Cost /month	40
Website Bandwidth /day	1.482 GB

Server location

Latitude	0
Longitude	0
City
Country

Newsen server location : (0,0)

Domains on same IP (103.1.210.39)

No.	Domain Name	Visitors
1.	newsen.org (Newsen)	3,535
2.	gioitre.com.vn (Gioitre)	705