Each day, douban.com generates 14,361,230 pageviews from 2,872,246 visitors. The website receives an average of 89,039,626 visits and 445,198,130 pageviews per month. It is given a rating of A, due to its excellent performance.
| Per day | Per week | Per month | Per year |
|---|
| Visitors | 2,872,246 | 20,105,722 | 89,039,626 | 1,048,369,790 |
| Pageviews | 14,361,230 | 100,528,610 | 445,198,130 | 5,241,848,950 |
Douban.com has a Google Pagerank of 7 out of 10 and an Alexa Rank of 144. Although being more and more depreciated as a website quality indicator, a higher PageRank still indicates in most cases the popularity of a website. Sites with high Alexa Rank have high amounts of visitors, indicating that they get good search engine rankings.
The domain name was created 19 years ago (year: 2004, month: 09, day: 19) and has a length of 6 characters. Search engines algorithm gives more credibility and authority to websites whose domain name has been registered for a long time and is still in use (but not parked).
It is given a rating of B, due to its high performance.
Douban.com earns $8,617 USD a day in advertising revenue. Income from CPC banner ads is $3,145,205 USD per year. Yearly income from CPM banner ads is $524,185 USD. If the website was up for sale, it could be sold for $88,456,206 USD. It is given a rating of B, due to its high performance.
| Per day | Per week | Per month | Per year |
|---|
| CPC | 8,617 | 60,319 | 267,127 | 3,145,205 |
| CPM | 1,436 | 10,053 | 44,520 | 524,185 |
Domains on same IP (211.147.4.31)